History

Founders

Don Manuel Álvarez Argüelles and María del Carmen Cheda de Álvarez Argüelles.

1954

With the lease of Hotel Europa in the city of Mar del Plata, the story of our hotel chain begins.

History - Alvarez Argüelles Hoteles

1958

History - Alvarez Argüelles Hoteles

With the sale of Hotel Europa’s goodwill, we acquire Hotel Iruña with 43 rooms.

1960

Hotel Iruña is enlarged and the common areas of the property are restyled.

History - Alvarez Argüelles Hoteles

1978

History - Alvarez Argüelles Hoteles

After acquiring the land adjoining Hotel Iruña, we build our second property: Hotel Presidente.

1990

We acquire Hotel del Comahue, an icon of the capital of Neuquén.

History - Alvarez Argüelles Hoteles

1995

History - Alvarez Argüelles Hoteles

Costa Galana Hotel in Mar del Plata, the first luxury hotel in the country, is inaugurated.

1997

Opening of our fourth property in the city of Mar del Plata and the first managed property of our chain: Riviera Hotel.

History - Alvarez Argüelles Hoteles

2013

History - Alvarez Argüelles Hoteles

With the opening of FLAAT del Polo and FLAAT Basavilbaso, we launch a new accommodation project: FLAAT Apartments.

2014

We open Hotel Comahue Business in the city of Neuquén.

History - Alvarez Argüelles Hoteles

2016

History - Alvarez Argüelles Hoteles

Opening of FLAAT Recoleta Plaza.

2017

New city, new hotel and… new brand! Opening of Hotel Brizo Salta

History - Alvarez Argüelles Hoteles

2018

History - Alvarez Argüelles Hoteles

We arrive in Santa Rosa, La Pampa, and open our first hotel under the UNIT brand. In Buenos Aires, we open Grand Brizo Buenos Aires.

2019

We arrive in La Plata with the opening of Grand Brizo La Plata.

History - Alvarez Argüelles Hoteles

2024

History - Alvarez Argüelles Hoteles

We reinvent ourselves with an innovative concept in a classic of Recoleta. Hotel Grand Brizo Bel Air, the new home in Buenos Aires.

History - Alvarez Argüelles Hoteles

The iconic Hotel Comahue, a symbol of Patagonia with over 50 years of experience, is now called Grand Brizo Comahue, after a categorization process that places it in the category of superior four-star hotels, alongside other outstanding ones such as Grand Brizo Buenos Aires, Grand Brizo Bel Air, and Grand Brizo La Plata.

History - Alvarez Argüelles Hoteles

The Hotel Comahue Business has been elevated to the Brizo 4-star category, taking on the name Brizo Neuquén, with a specialized focus on the corporate segment.

2025

Incorporation of Los Cauquenes Resort + Spa + Experiences, located in the city of Ushuaia, Tierra del Fuego. Situated on the coast of the Beagle Channel, with panoramic views of the majestic Andes Mountains.

History - Alvarez Argüelles Hoteles